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Navigating Your Creative Brief

About

Write a short description about your brand and the product the content is for.

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Deliverables

✅ Your concept in 2-3 sentences before filming anything

✅ Feed and Story content in HD (1080p) and 9x16 (vertical)

🟠 Your Story content must differ from your Feed content (Stories can be images!)

🚨 Keep your face in the Safe Zone when recording

⏱️ No longer than 45s — shorter is better

🎵 Only use music available for Creator and Business accounts

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TL;DR

Create a video that showcases your unique take on [BRAND NAME] while blending seamlessly into your usual content. We don’t want content that lists product features or feels like an ad.

Make content you’d wanna watch and use [BRAND NAME] while doing it.

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Things to know

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• How can I submit a video you’ll love? </aside>

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• Who is my video speaking to? </aside>

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• What is the campaign goal? </aside>

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• Why will people care about this video? </aside>

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• When is my content due? </aside>

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• Where should I upload it? </aside>

Guidelines

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:yes: Do’s

:yes: Opt for warm, natural footage — no oversaturation or filters!

:yes: Keep app footage simple, uncluttered and easy to follow

:yes: Be authentic — like you’re excited to share something you found with a friend :yes: Keep visuals simple and soothing — slow pans, dreamy, inspirational vibes

:no: Don’t’s

:no: Avoid overly staged or salesy-feeling content

:no: Don’t show other products or brand names, including on your clothing

:no: No harsh lighting or heavy filters — keep it natural and clean

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